Maurizio Crippa tells the story of GR3N on Idee Imprenditoriali

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Maurizio Crippa tells the story of GR3N on Idee Imprenditoriali

Published
November 02, 2026
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The story behind GR3N’s journey
from idea to industrial scale.

Maurizio Crippa, Founder & Chief Scientific Officer, shared the story of GR3N on Idee Imprenditoriali.
In the episode, he looks back at how it all began: a conversation at the end of a polymer science course, a microwave reactor borrowed from the lab next door, and a few plastic bottles cut into pieces. That initial experiment led to the first patent, a reactor built in a garage, European
projects and the investors now helping GR3N move towards industrial scale.

The conversation also explores how the chemical recycling of PET and textile polyester works, recovering monomers identical to those derived from fossil-based sources, and why an increasing number of companies in the beverage and fashion industries are choosing recycled polymers.

There is also room to discuss the challenges of developing deep-tech technologies and the relationship with the fear of failure.

Click here to listen to the full episode.